Just in case someone needs it...
copy the installer files <folder in the download....6 files> to a usb drive formatted with fat32 and plug it into the sheeva plug.
plug in the sheeva plug to your centos machine (i686..didn't try x64)
>>note: i tried the prepacked php script which just spit the script to stdout....didn't work for me....
cd to the uboot directory
run the following
openocd/openocd -f openocd/config/board/sheevaplug.cfg -s openocd/config/ -c init -c sheevaplug_reflash_uboot
tada....unbricked!!!
Just thought i would share a little tidbit that should work on fedora as well since i had such a hard time getting it working!