FYI

---------- Forwarded message ---------- From: Peter Pearse Peter.Pearse@arm.com Date: Mon, Nov 8, 2010 at 9:50 AM Subject: FW: Why the software matters To: "Peter Pearse (peter.pearse@linaro.org)" peter.pearse@linaro.org

-----Original Message----- From: Dave Butcher Sent: 05 November 2010 21:24 To: pdsw-systems Subject: Why the software matters

I think there is something pretty relevant to us in this answer from Steve Jobs during the Apple Earnings call:

[Q: Market share question.]

<trimmed>

You’re looking at it wrong. You’re looking at it as a hardware person in a fragmented world. You’re looking at it as a hardware manufacturer that doesn’t really know much about software, who doesn’t think about an integrated product but assumes the software will somehow take care of itself. And you’re sitting around saying, well, how can we make this cheaper? Well, we can put a smaller screen on it, and a slower processor, and less memory, and you assume that the software will somehow just come alive on this product that you’re dreaming up, but it won’t. Because these app developers have taken advantage of the products that came before, with faster processors, with larger screens, with more capabilities that they can take advantage of to make better apps for customers. And they’re not… it’s a hard one, because it throws you right back into the beginning of that chicken-and-egg problem again, to change all the assumptions on these developers. Most of them will not follow you. Most of them will say, “I’m sorry, but I’m not going to write down a watered-down version of my app just because you’ve got this phone that you can sell for $50 less, and you’re begging me to write software for it.”

Transcipt: http://www.macworld.com/article/154980/2010/10/jobs_transcript.html

I found this via these two blogs, but I wanted to particularly highlight one comment, which I think will probably ring true with a few people, even if it doesn't apply to Apple products specifically for them.

... but it even got developers interested in writing native iPhone apps before the iPhone even went on sale,      because developers wanted to write the sort of inspiring apps Apple itself had written (and shown off) for      the original iPhone.

http://www.marco.org/1483805627 http://daringfireball.net/linked/2010/11/05/marco-developers

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